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Abishek GM (Kev)

This Is What Bark.com Said About Us...

This Is What Bark.com Said About Us…

By | Networking Bizz News

If you haven’t considered working with an agency for your company yet…

Here’s what you should know…

Instead of hiring someone in-house and training them for weeks…

You could rely on an agency and have them do all the professional work for you.

That way, you won’t waste time micromanaging more people…

You’ll spend a lot less paying an agency than a full-time worker…

And you’ll have more confidence in a team that already has the latest tools to help you achieve your goals faster.

For example, it’s better to rely on a website designer to build your website for you (if you don’t know a thing about websites).

When you use someone else’s expertise, you can spend time focusing on your best.

Instead of wasting time trying to figure things out on your own.

And you can ensure the quality of your website will be great since professionals will handle it.

The same goes for SEO services too…

If you don’t have the proper resources in-house to help you increase your SEO…

You should consider letting an agency take over and speed up your success.

Because the sooner you can make improvements, the more results you’ll see.

Imagine when more customers start to notice your business more because your SEO ranking increased…

That would be well worth the time and money spent for a greater ROI.

And if you’re not sure where to look for to work with the right agency…

We always recommend finding an agency that has proven they have experience in the field (and some credibility helps too).

Like Networking Bizz, our team works hard to earn our recognition.

Because we would like our clients to continue trusting us…

And we sure proved our dedication when we achieve the certificate of excellence again from Bark.

Here’s a look at how the badge looks:

Excellence

You see, Bark.com is a reputable platform where business owners can find the right agencies to work with.

And we won our award by building up our reviews, responding in time, and completing our profile so that visitors can learn more about our performance.

So if you think you need extra help from an agency instead of interviewing candidates until you find the right people to hire…

Why not just let Networking Bizz handle all your marketing matters?

We’re confident about helping your business grow in 2020!

So if you would like a free consultation from us today…

You can reach us at +1(213) 792-4577.

Talk to you soon 🙂

 

Email Marketing Tips and Tricks to Boost Lead Generation

Email Marketing Tips and Tricks to Boost Lead Generation

By | Social Media News

There are many email marketing tips and tricks that have been going around in the industry. Each of them works differently for every organization. As a marketer, you have to find the best one that aligns with your service and organization as a whole. Almost 77% of B2B marketers have been using email marketing for driving leads. Another report says that there are around 72% of B2B buyers that want to share useful content through email.

Using the relevant images in the email

email marketingA human brain can comprehend an image faster than the text. So, when you use the images that support your copy, the targeted audience will be more likely to read through the mail. A relevant and high-quality image can make all the difference for a high number of conversions.

Clean design

You may have heard this “simplicity is the ultimate sophistication.” When your email is cluttered with much content, colors, the reader may get distracted from the real message. Make sure that your emails are pleasing for their eyes and motivate them to read it till the end.

Using Gmail ads for targeting the competitor’s audience

As in B2B, we know a lot of attention is given to the competitor’s customers. Gmail ads help in targeting the Google ad campaigns to the recipients who have received the email from the competitor. This can be helpful for some of the businesses and generate good leads.

Working on the right subject line

You would have heard this many times from the industry experts, “a right subject line can make or break the connection with the potential customer.” In a competitive world, when you have just a few seconds to catch the attention of the recipient while they go through a pile of other emails, the right subject line can be the best connector between you and your prospect.

Linking it to the landing page

landing pageThe landing pages are the best and the right point of communication with the prospect. When you link the email content with the landing pages, the recipient will be redirected to these pages. As the landing pages are efficiently designed, it has the potential to make the first good impression on the minds of the customer.

Optimizing for mobile

Mobile personalization is a must-have for all organizations. As a marketer, it is necessary to optimize emails for mobile.

Making the right segmentation

When you know where your audience is in the sales funnel, it will help you to craft a better email message. Segmentation of the audience is done on the basis of geography, engagement, preference, interest, browsing history, demographics, cart abandonment, etc. As you can see in the below image, show them the products for what they will be interested in, or show them the accessories to help them move closer for making the purchase.

Personalizing the automated email campaigns

Personalization has been termed as the new future of marketing. A survey even found that more than 63% of the consumers expect personalization as a standard service. When you personalize the automated email campaign, then customers feel more connected than usual.

Creating gated content

Gated content has been referred to as a piece of content that is provided to the lead in return for their contact information. You have to develop the gated content that helps the lead understand their major challenges. As a marketer, be confident in providing actionable advice through the researched insight for taking the next step in the sales cycle.

website popDisplaying pop-ups

One of the obvious reasons why you are not getting enough leads is that you are not asking your prospect the right question at the right time. You can insert some pop-ups while sending an email to your recipient. These email pop-ups can help create a clear Call-To-Action, giving irresistible, eye-catching design, and asking the feedback to the visitor. Keep the request noticeable with the floating bar and others.

Promoting via other marketing channels

Another way of promotion with an email lead campaign is via the business blog. With the help of educational and informative blogs and effective messaging, blogging can help the business to get more customers. Use the email for driving readers to the blog and for deeper engagement with them.

Geo-tagging the updates

Instagram is one of the mobile social sharing sites. As anyone having a phone can use Instagram from wherever they are, geo-tagging can help for promoting engagement and driving high traffic to the landing pages and the email gated events.

Conclusion

Every organization executes email marketing campaigns, but what can differentiate your strategy from theirs is the way you use it for your advantage. Utilizing the right email marketing tips and tricks at the right time can make your email marketing strategy stand out. As recipients receive a huge number of emails, they lose the patience in going through each of the emails.

10 of the Best Digital Marketing Strategies for Startups

10 of the Best Digital Marketing Strategies for Startups

By | Digital Marketing & Google News

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years.

Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close.

Ready to Get Started?

1. Email Marketing

email-marketingDespite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment to marketers.

In a recent survey conducted by Demand Metric and the Data & Marketing Association, it was concluded that email marketing had an impressive ROI of 122%.

That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media.

Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.

2. Social Media Marketing

Social MediaSocial media has become a powerful marketing tool these days.

According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

The following is a list of the benefits offered by social media marketing:

  • It increases exposures and traffic.
  • Social media marketing develops loyal customers.
  • It improves search ranking and generates leads.
  • It establishes thought leadership.

3. Pay-Per-Click Marketing (Google AdWords)

PPCPay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.

Pay-per-click advertising offers many practical advantages, such as:

  • You can reach your customers at the right time with the right ad.
  • High ROI as you will have to pay only when an interested person clicks.
  • Control over how much you want to spend.
  • Data and insights to help sharpen other marketing strategies.

PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.

4. Search Engine Optimization

There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?

This is where search engine optimization (SEO) plays a decisive role.

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.

5. Influencer Marketing

Influencer marketing is a highly effective tool for startups to grow their brands. And the best thing is that it’s inexpensive compared to traditional marketing channels.

  • Most customers have become immune to traditional marketing channels.
  • Influencer marketing is less expensive than other promotional strategies.
  • Influencer marketing is easy-to-implement.
  • Word-of-mouth aspect of influencer marketing builds trust for your brand.
  • Customers will engage with your brand because of the authenticity of influencers.

6. Content Marketing

content marketingContent marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain.

90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs.

By adopting content marketing strategies for your startup, you can:

  • Increase visibility for your brand.
  • Build lasting relationships with your customers.
  • Boost brand awareness and brand recognition.
  • Build credibility and authority.
  • Create thought leadership.

7. Retargeting Ads

Your potential customers might not be convinced when they first visit your website. They need one or more nudges before they actually become your customers.

Retargeting ads do the nudging.

Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website.

8. Viral Marketing

As a startup, there’s no better way to create a strong buzz about your brand than going viral on the internet. Creating content that goes viral can make your business an overnight success.

9. Affiliate Marketing

Affiliate marketing can be treated as a sibling of influencer marketing. It too relies on the influence of people to bring in sales. Which is why you should consider integrating it with your influencer campaign.

You recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.

Affiliate links which are customized links you provide your affiliates with. They share the link with their social media circles who, in turn, can use the link to visit your site and make a purchase.

10. Referral Marketing

One of the best ways of promoting your brand is by letting your customers do it for you. Launching a referral program can be one of the best bets in such a situation. You can share a referral code with each of your customers, and they can share those in their circles.

When anyone from their circle purchases from your brand, you can provide a freebie or discount to the referring customer. This can motivate them to refer more people and help you grow your startup.

 

Top 8 Ecommerce Trends For 2020 You Can Implement Now

By | E Commerce Business News

Business is a dog eat dog world, and not keeping ahead of the curve can spell disaster. When it comes to staying ahead of said curve, there is one pie that you should have your fingers in. This pie is that of eCommerce. E-commerce is seeing a year on year growth of around 15% and in 2018 was responsible for approximately $3 trillion in sales.

Today we are going to look at some eCommerce trends that can be implemented now for 2020. These trends will hopefully see you and your business take a bigger slice of that pie.

Get Personal

Industry EventsWhen the world was in the height of the retail revolution, there was one thing that set a successful business to stand out above its competitors. That one thing was a different level of customer engagement. Just because the company is online does not mean a relationship cannot be built with a customer.

Having access to or having your own CRM system can be one of the most beneficial customer management tools available to you. Having access to and making use of personal data and customer history data will enable you to offer every returning customer a more personal service.

It’s also crucial to make it easy to get in touch with you or leave feedback. You might use an online form builder to create a contact form which you might embed on your website and product pages.

Be Flexible

Another huge thing for the consumer moving forward is the payment option. When sitting in the world of ecommerce, the more payment methods you accept, the more successful you will be.

Payments should not be strictly limited to credit or debit card. The offering of PayPal on top of this may not be sufficient enough to keep everything moving forward. One sure-fire way to get yourself ready for 2020 and beyond is to offer flexible payment methods over a space of time. This doesn’t necessarily have to be credit agreements. This could be a term of service account agreement between yourself and the customer.

Get Interactive

Offering a customer the chance to view a product from the comfort of their own home should be a step you are already implementing. One of the biggest issues when it comes to basket abandonment online is the doubt of purchase. This doubt comes from only being able to view a standard image of the product.

Having an option to view the entire product, however, will reduce the number of abandoned baskets exponentially. The process involves a 3D image of the product or a 360 video which is a slider control system that enables the customer to view almost every nook and cranny.

Business to Business

When we think of eCommerce its always on the level of business to customer basis. What if you were told that you could possibly make even more should you look at business to business? Business to Business e-commerce is, in fact, starting to grow at an even faster rate than that of business to customer.

Get AI

For some, there is a fear of a Bladerunner type world where AI is going to take over. When it comes to ecommerce, though, there are some aspects that AI should take over.

With the progression in technology and the increasingly fantastic opportunities that artificial intelligence has presented, not using it as a part of your ecommerce strategy would be a mistake. The primary function of the AI should be to automate the menial tasks for your company so your efforts can be concentrated elsewhere. AI can also provide your customers with a chat option in order to register specific details before reaching a member of the team. AI will even from time to time, solve fundamental customer issues automatically.

Get AI for your ecommerce business

One of the most important trends you should be jumping on is enhancing your ecommerce fulfilment process. When it comes to your fulfilment process, this is obviously at the very heart of your business.

The ecommerce fulfilment process can be enhanced ten-fold with the introduction of an order management system. The OMS itself can help future proof your business and when used properly, can make life a whole lot easier. The joy behind an OMS system is its ability to unify all of your business tasks and to also communicate fluently with your other business systems.

Go Video

We now live in a world of influencers, and at the heart of the influencer is video. Introducing video, even at its most basic level to your ecommerce business could be just the boost it needs.

The video could have many purposes. A video could introduce a product, or even offer instructions on how best to use the item. All in all, a video is a far more personal way of presenting a product to the customer. When a product is presented in such a personal way, it offers a sense of engagement that is rarely found in a digital retail environment.

Augmented reality

Introducing AR to your ecommerce business gives your customers the ability to see how something looks without even being next to it. Augmented reality now offers the customer an opportunity to place a piece of furniture in their living room to make sure it fits with aesthetics. A customer can now even try on glasses from the comfort of their own sofa. Augmented reality really is a fantastic way of stepping ahead of the curve.

So there we have it, trends you can implement right now to get a step ahead for 2020. Whether you decide to take on one or even all ten of the steps, you can be sure that your slice of the pie is going to be a big one.

Marketing Automation Tips for Small Business

6 Marketing Automation Tips for Small Business

By | Digital Marketing & Google News

Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps drive growth.

A study found on eMarketer showed marketing automation platforms improved lead management and lead nurturing by an overwhelming 86% among B2B marketers worldwide.

Needless to say, marketing automation is not going anywhere anytime soon. If you are a small business just getting started, here are a few marketing automation tips to help get you started.

1. Establish your goals for Marketing Automation

Ranking Algorithm Machine LearningAs a small business just starting out with marketing automation you should determine your objectives and establish a set of measurable goals that will ultimately shape how your campaigns will be designed.

When establishing these goals, you should consider what you are trying to accomplish with marketing automation. Most small businesses use marketing automation with the goal to increase e-commerce sales, lead generation, customer retention and repeat business. Marketing automation software can provide the tools necessary to accomplish these goals, however, it takes careful consideration and participation from Marketing and Sales teams to create campaigns that your audience will engage with.

2. Build your list from people interested in your products or services

optimizeThere are several tactics that you can use grow your email database for your marketing automation campaigns.

  • Newsletter Opt-ins
  • Create Content Gates for Lead Generation
  • Use Social Media to promote Lead Gen Offers
  • Host a Webinar
  • Promote an Online Contest

3. Segment your lists based on interests and tailor your messaging

Segmentation is key to any successful marketing automation campaign. If your business offers a wide variety of products or services, you should ensure that your email content is tailored to the interests of each specific customer to move them further down the sales funnel.

4. Make your Automated Emails appear as “Un-Automated” as possible

The beauty of marketing automation software is that it allows you to address the needs of your audience and the right time during the their journey, however, it is very easy to lose sight of the “human touch” that make campaigns most effective.

Start with a goal you want your audience to accomplish and map out all possible decisions and responses. Put yourself in your customer’s shoes and think about how you would respond to your message. Once this is mapped out, you can begin to scale and test your messaging.

5. Perform Split-Testing

A/B testing in email marketing is a method of conducting experiments using multiple variants of messaging to gather data on the best performing campaigns to make informative optimizations. Simply put, A/B campaigns can allow you to distribute two email messages to a list to test which email message has higher engagement metrics.

Split-Testing your campaigns is a proven way to make data-driven decisions regarding your campaign’s messaging, offering, design and much more. This powerful tool integrated in your marketing automation platform allows you to consistently improve the metrics that matter the most to your small business.

6. Start Small and Measure your Efforts

It takes time to develop a well-oiled, marketing automation machine capable of nurturing sales-ready leads. Small Businesses just getting started should understand the importance of testing campaign messaging and response to.

Here are some of the metrics you should be paying close attention at the very least:

  • Email Open & Click-Thru Rates
  • Unsubscribe Rates
  • List Growth
  • Website Engagement
  • Conversion Rate

Finally,

  • It is important that you identify your goals.
  • Diversify your lead generation efforts to capture your target audiences.
  • There is no one-size-fits-all customer, segment your audiences to deliver the right message at the right time.
  • Understand that marketing automation can and will fail if you lose sight of the “human touch”.
  • Like any marketing effort, start small, test and scale.

7 Facebook Marketing Trends Every Small Business Should Know in 2020

7 Facebook Marketing Trends Every Small Business Should Know in 2020

By | Social Media News

Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of.

Chatbot Marketing

chatbotCustomers prefer being able to interact with businesses that can respond immediately round the clock. The rise of chatbots has shown how modern digital marketing has become more about conversations.

Consumers want that interaction with businesses, with 82% of them wanting an immediate response. Businesses that can provide that are able to retain their interest and convert more of them into paying customers. It also helps if they can do other things like accurately recall your buying history, recommend products, and so on.

Many big brands use chatbot for their customer service, marketing, and even for ordering their products and services.

Personalization

Generic messages annoy at least 63% of customers, who won’t think twice about turning away from brands that do so. While it takes more effort, personalizing your marketing is the biggest way to make yourself stand out this year.

You should personalize your content, products, message blasts, and other marketing materials to your customers. Around 80% of consumers are more likely to buy from a business that offers personalized experiences.

Personalized messages triggered by behavior are three times better at conversions than generic blast messages.

Video Marketing

video marketingVideo marketing has always been powerful, but its greater ease thanks to current technology makes it one of most powerful marketing trends for the next decade. Meanwhile, 72% of businesses have said that video marketing has boosted their conversion rates in some way.

Video is the most popular medium for learning about new products and businesses they’ve just encountered. This is even more so with the shift towards mobile devices, wherein long-form content is harder to read.

In fact, posting your videos on Facebook is great as you can easily get a lot of views and engagement.

Facebook Stories

PostAdding to video marketing on Facebook, you should also get into posting stories to update your audience in real time. Facebook Stories is becoming more popular in increasing brand awareness, especially among younger audiences.

You can take a photo or video and post it as a story quickly and easily, not having to plan it out like you would with a regular post.

Influencer Marketing

An influencer is a key leader in the community, who represents the people while also serving as your representative. Having an influencer with a considerable following in your niche who can vouch for your business can be a powerful marketing tool.

Social Commerce

The integration of ecommerce and social media has been growing, and people can even buy products directly through social media posts.Facebook doesn’t only have the marketplace, but also the checkout feature that lets them pay for products advertised within the platform.

That makes marketing and selling products much easier and more profitable in the long run.

Community and User-Generated Content

Building a community isn’t something you do in a short period of time, but it’s invaluable to any business. It’s a long-term investment of time and energy that can pay off big, and one major benefit is user-generated content (UGC).

That UGC may show customers using your products, and that can then be used to market them to the rest of your audience. You can do things like offer a discount for people who allow you to use their content, turning them into micro-influencers.

This form of micro-influencer marketing is just one of the ways you can leverage your community.

The seven trends mentioned above can be used to leverage these new ways of marketing your business within Facebook throughout 2020.

Facebook marketing is growing more powerful every year, but it also shifts from one form to another. Nowadays, it has moved to other places within the platform like Facebook Messenger marketing. If you can keep up, your business will benefit greatly by being on Facebook for the foreseeable future.

Tips for a small business

Tips for a Small Business Website That Works

By | seo advice for business

The purpose of a business website is to provide your potential clients or customers who use the Internet to access your business and make doing business with you, rather than someone else, an attractive proposition. The trick to getting what you want out of your site, such as leads and sales, is to have a site design that attracts the visitors you want and encourages them to do what you want them to do. To create a business website that works look at your site design and make sure it has these qualities.

Professional Appearance

Your website design needs to look professional. Some cookie-cutter website templates and/or home-made websites stand out like sore thumbs and do nothing to encourage anyone to do business with you. Unless you are an experienced website designer, you should hire one to design a website for your company.

Great Content

growThe endless sales pitch approach is vastly overdone and an instant turn-off for visitors. People come to your business website to see information about your business, and your products and/or services. They are already interested, to provide more relevant, additional content for them.

For instance, if you offer bookkeeping services, additional information on keeping records or tax tips are great value-added content. If you sell tiles, provide not only detailed information on your product lines but how-to information on installation.​

Easy for Doing Business

Somewhere on your website, you need to have a page that has your full contact information, including your mailing address and your phone number(s). It’s not good enough to just have an e-mail address. Carrying contact information on every page is even better.

Online Payment Options

online bankingIf you want people to buy your product, you have to make it easy for them. Invest in a good shopping cart, and make sure that you offer payment options such as credit cards and other online payment options, such as PayPal. People don’t want to have to bother to print off and mail in a form and a cheque.

Address Your Visitor’s Security Concerns

Customers are concerned about transmitting personal information, such as credit card numbers, over the Web. You need to not only have the appropriate technology (such as SSL) in place, but let your potential customers know about it, by putting your Secure Site certificates in prominent locations, and having a page that addresses your visitor’s concerns, such as an FAQ.

Search-Engine Optimization

SEONow your site showcases your business and the products or services you offer in a way that makes doing business with your company attractive. What’s next? Signage; showing the prospective customer the path to your business website’s door.

How do you show prospective customers the path to your business website’s online door? Primarily through good search engine placement, which means spending time on search engine optimization.

You need to give every page of your business website the best chance of ranking well in the search engines. Search engine optimization means that every page of your site has title tags and meta tags that are appropriate in terms of the keywords you have chosen for that page and that you’ve used each page’s keywords or phrases the ‘right’ number of times throughout each page.

Integrate Social Media

Nowadays most business websites are integrated with social media. Having a social media presence on Facebook, Twitter, LinkedIn, etc. adds further legitimacy to your business and can drive more traffic to your business website. The more tweets or Facebook likes your site gets the higher your website will rank in the search engines.

Web Hosting

While there are some free web hosts out there, many visitors will turn up their nose at your site when they see that your business is using one. The assumption is that the quality of business will have quality website hosting.

Most free hosting services do not allow you to use your own domain name. Your website URL will be a subfolder of the provider-supplied domain name, e.g. www.freehosting.com/acme. Using a free or ‘inexpensive’ web hosting service can also cause you problems because of excessive downtime––periods of time when no one can access your small business website at all

Top 10 B2B Marketing Strategies

By | Networking Bizz News

We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2B marketing strategies commonly recognized as successful regardless of industry. Here’s what we found:

Content Marketing

content marketingContent marketing emphasizes education over selling to influence buying behavior. This strategic marketing approach focuses on creating and distributing information relevant to prospects’ needs in order to attract those best aligned with — and most likely to purchase — your product or service. Since communication is ongoing, content can be tailored to reflect what you learn about leads over time, and may include varied formats like infographics, webpages, podcasts, videos, blogs, white papers, webinars, and eBooks. It’s important to note that content marketing is not synonymous with inbound marketing (more on inbound below). Content marketing is an important component to an overall inbound strategy, but it does not integrate other marketing methodologies to maximize content value.

Content Marketing is effective because it:

  • Draws prospects through the sales funnel
  • Grows brand visibility, credibility, and desirability
  • Aligns target markets with relevant information

Inbound Marketing

Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers. Unlike traditional marketing methods — or even those of the other strategies listed here — inbound earns the attention of customers and pulls them to a company website by producing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors in rather than annoying them with interruptive traditional advertising.

Inbound Marketing is effective because it:

  • Works for businesses of any size or type
  • Creates more knowledgeable prospects
  • Can be easily integrated and managed using a Customer Relationship Management (CRM) system, like HubSpot CRM

Social Media Marketing

Social MediaSocial media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence SEO efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, LinkedIn, YouTube, and Instagram as well as search engines like Google and Yahoo.

Social Media Marketing is effective because it:

  • Reduces marketing spends while increasing lead generation
  • Provides metrics that give companies additional marketplace insight
  • “Humanizes” brands and encourages conversions

Search Engine Optimization

Search engine optimization, or SEO, is the process of increasing awareness about — and traffic to — a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing!, and Yahoo. While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy.

While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. It automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in, your product or service.

Search Engine Optimization is effective because it:

  • Continues to evolve to keep pace with mobile and local search engine optimization
  • Simplifies searches for customers interested in your product or service
  • Is a cost-effective way to keep your brand competitive with similarly situated companies
  • Explore more in this free SEO Survival Guide!

Search Engine Marketing/PPC

pay per clickSearch engine marketing, or SEM, is a tool that companies use to grow their website traffic through paid online advertising. One of the most popular SEM methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched. Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”

Search Engine Marketing is effective because of its:

  • Breadth in online tools and reach
  • Cost-effectiveness in generating high visibility
  • Adaptability to multiple markets and audiences

Account Based Marketing and Retargeting

Account Based Marketing (ABM) is a B2B strategy that focuses on a targeted set of accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of marketing resources. With all of the things ABM is, though, it’s important to remember that ABM is not the same as targeted outbound marketing. It’s much more strategic, using methods like online retargeting to personalize marketing efforts.

Retargeting uses browser cookie-based technology to identify users who visited your site but left (or “bounced”) before completing a transaction or conversion. The cookie allows for targeted advertisements to appear in those users’ subsequent web searches and interactions, even if they’re not related to your site specifically. Retargeting is an effective conversion tool because it repeatedly gets your brand in front of audiences that are already interested in your product or service.

Retargeting is effective because it:

  • Recaptures the attention and purchase power of “window shoppers”
  • Generates high click-through rates
  • Lends itself to visitor segmentation and tailored messaging

Earned Media and PR

Earned media (or “free media”) is publicity that’s created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word of mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising.

Earned media and PR are effective because they:

  • Are generally “free” advertising channels
  • Are unsolicited and, therefore, have instant perceived credibility
  • Increase awareness of valuable, educational, and trustworthy content

Referral Programs

A referral program is an umbrella term used to describe a systematic approach companies take to incentivize people to tell others about their products or services. Implementing specific affiliate programs, customer referral programs and partner programs within a marketing plan structure are meant to offer the instant credibility of existing customers to grow a customer base. “Referral programs” is often used synonymously with “referral marketing.”

  • Referral programs are effective because they:
  • Leverage the recommendations of happy customers
  • Authentically recognize customers’ brand loyalty and reinforce it

Industry Events

Industry EventsTradeshows remain a top B2B networking tool (especially when inbound tactics support event efforts), as they gather companies within a specific industry into one location for demonstrating their latest products and services. Rarely open to the public, trade shows give companies the chance to establish or strengthen relationships with key industry partners, customers, and prospects; identify market trends and opportunities; and gain an understanding of what their competition is offering in the market.

Conversational Marketing

Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, and follow-up questions are addressed immediately. Personalized, relevant engagement vastly improves the user experience. For businesses, conversational marketing typically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker.

Conversational marketing is effective because it:

  • Removes layers of impersonal lead capture and creates an authentic, personal customer experience
  • Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
  • Strengthens relationships as bots can also recommend additional content to supplement buyer education

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