In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. Iām just going to put that down right here. Quietly. In case thereās an…
Is your Google Ads account as effective as it could be? Unless youāve audited your account, you canāt know for sure. What Is a Google Ads Account Audit? A Google…
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is…
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
Itās easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at oneās fingertips. On the other hand,…
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy…
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you donāt know the latest trends until they hit.…
