This article gives a step by step breakdown of how they uncovered a huge SEO opportunity. KEYWORD RESEARCH The first step in any SEO journey is keyword research. Put yourself…
Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part…
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Someone telling you that you need to add synonyms…
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within…
In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content,…
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing -- particularly on neighboring markets such as…
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the…
Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will…
“The Customer Journey” is a phrase you’ll hear often in marketing. It is used to describe how a consumer becomes aware of your brand and interacts with it during the…
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to…
